RESEARCHER | MENTOR | CONSULTANT | ADVISOR
John Fletcher – Scottish Rugby
“He makes you think like nobody’s ever made me think. He’s really smart around how he gives feedback, and he makes you think very, very deeply. He’s almost like Yoda”
Evidence-led, context-specific innovation.
Edward works with partners, in sport and beyond, to develop novel approaches to impact performance, culture, knowledge, policy, practice, and quality of life. His collaborations have generated transformational change in organisational policy, national coach education systems, bespoke developmental frameworks, innovative professional development, and unique practice approaches that have benefitted thousands of practitioners, across leading sport governing organisations and teams. Thousands of athletes in high-performance and performance-development domains around the world have been impacted by his work.
